Parents’ expectations when choosing an international school

choosing an international school

This week, Senida Kiehl attended the International and Private Schools Education Forum (IPSEF) Middle East 2019 Conference in Dubai. At the conference, she was asked to speak on the topic “Parents’ expectations when choosing an international school.” Here is an excerpt from her talk:

10 great ways to efficiently market your international school

market your school

While it may seem a bit alien to think of your parents as ‘customers’ and a child’s education as a ‘product’, the truth is that most successful expat schools do precisely this. Read this article for tips on how to market your international school through networking and digital marketing. 1–Create a strong parents’ group. We … Read more